Tag Archives: The Wharton School

Customer Purchasing Behavior and Sport Team Performance

Last weekend I had the privilege of attending a research symposium sponsored byStubHub and hosted by the Wharton Business School at the University of Pennsylvania.  Wharton has a research program called the Wharton Consumer Analytics Initiative which is “the preeminent academic research center worldwide focusing on the application of customer analytics to business problems.” The main activity of […]